Amidst the tight competition in the hotel industry, hotel ratings on e-commerce platforms such as OTA (Online Travel Agent) are one of the determining factors for guests to choose to stay or not. Ratings are not just numbers, but also a reflection of the quality of service, comfort, and credibility of a hotel.
If your hotel is still lagging behind competitors, now is the time to improve. Here are surefire ways to increase your hotel rating to make it more attractive to potential guests!
1. Maximize Guest Experience from Start to Finish
Satisfied guests tend to give high ratings. So make sure: The check-in process is fast and friendly, The room is clean and in accordance with the photos on OTA, The staff is responsive and provides solutions, The facilities are functioning properly. Remember, one negative experience can have a negative impact on the overall review.
2. Actively Ask for Reviews
Many guests are satisfied but forget to give a review. After checking out, send a WhatsApp message or a light email like:
"Thank you for staying! Can you help give a review at [link]? Your review means a lot to us."
By asking politely and at the right time, the chances of getting a positive review will increase.
3. Respond Quickly and Professionally to Negative Reviews
Don't panic when you get a bad review. Respond calmly, admit your mistake, and provide a solution. Example:
"Thank you for your feedback, we apologize for the inconvenience. We will immediately fix the shower facilities as you mentioned."
Potential guests will see that you care and are responsible.
4. Optimize Content on OTA and Website
Attractive room descriptions, high-quality photos, and complete information will form appropriate expectations. Many hotels lose high ratings because guest expectations do not match reality. For this matter, you can work with a hotel ecommerce service in Bali that is experienced in creating selling and professional content.
5. Use eCommerce Services for Online Optimization
Managing reviews, setting dynamic prices, optimizing OTA content to direct booking strategies is a big job. Now is the time to consider ecommerce services so you can focus on hotel operations.
One recommendation is ecommerceloka, a hotel ecommerce service provider in Bali that has helped many hotels, villas, guesthouses, and glamping improve their online booking performance.
With the help of hotel ecommerce services in Bali such as ecommerceloka, your hotel can appear more professional, reach a wider market, and of course—get more positive reviews that increase ratings.
Increasing hotel ratings on e-commerce platforms is not impossible. With maximum service, well-managed reviews, and the right digital strategy, your hotel's reputation will increase significantly.
If you feel you need professional help, don't hesitate to rely on trusted ecommerce services such as ecommerceloka to accompany your hotel's digital journey.