In an effort to accelerate digital transformation in the Indonesian hospitality industry, ecommerceloka officially signed a Memorandum of Understanding (MoU) with the Bali Tourism Polytechnic (Poltekpar Bali). The signing took place in Lombok on Monday, February 3, 2025, and marked the beginning of a strategic collaboration between the world of education and the digital hospitality industry.
This collaboration aims primarily to prepare the younger generation in the tourism and hospitality sector to be better prepared to face the challenges of the digital era. Through this collaboration, ecommerceloka and Poltekpar Bali are committed to providing practical training, providing digital knowledge, and strengthening the spirit of innovation to students so that they are able to compete in the ever-evolving world of work.
"Digital transformation is not just about adopting technology, but about how we combine knowledge, experience, and the spirit to continue to innovate. We believe that today's students are future assets who must be equipped with relevant skills and real experience," said Nico S Wiratama, Co-Founder & CEO of ecommerceloka.
As a startup that has partnered with more than 300 hotel and villa properties throughout Indonesia, ecommerceloka sees the importance of having superior human resources who understand the role of digital in the tourism industry. This collaboration is a real step in bridging the gap between theory in college and direct practice in the field.
Through this program, Poltekpar Bali students will receive training in digital marketing and hotel e-commerce management. The training will cover various important aspects such as online channel management, pricing strategies, digital content, and the use of analytics tools to improve property performance online.
Both parties agree that this collaboration is not just a ceremonial MoU, but a form of long-term partnership that is expected to have a significant impact on the progress of the hotel industry. In a sharing session that was also held after the signing of the MoU, representatives from ecommerceloka and Poltekpar Bali shared insights and strategies in facing digital challenges in the tourism and hospitality sectors.
With the spirit of collaboration and the same vision, ecommerceloka and Poltekpar Bali hope that this partnership will be the foundation for the birth of superior talents who are able to drive the progress of the Indonesian hotel industry. Synergy between educational institutions and the business world is believed to be the key to producing human resources who are not only academically competent, but also adaptive, creative, and ready to compete at national and international levels.
In closing, ecommerceloka invites all stakeholders in the hospitality industry to work together to build a strong and inclusive digital ecosystem. With the right training and access to the latest knowledge, properties throughout Indonesia have a great opportunity to increase revenue and reach a wider market.
Let's increase your property revenue online with ecommerceloka - a trusted digital transformation partner for the Indonesian hospitality industry.