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In the digital era, Online Travel Agents (OTAs) have become a key marketing channel for the hotel industry. From small hotels to large resorts, almost all properties rely on OTAs for visibility and bookings. However, many hotel owners still wonder: how exactly do OTA algorithms work to determine hot... More
In the world of hotel marketing, the term overbooking often appears. Overbooking is a condition where the number of room reservations received exceeds the actual availability of rooms. This problem can directly impact guest satisfaction, the hotel's reputation, and even potential financial losses.Wh... More
In the hospitality industry, sales and marketing are two crucial functions that determine a hotel's success in attracting guests, increasing occupancy rates, and maintaining business continuity. Without the right marketing strategy, hotels will struggle to compete amidst fierce competition, especial... More
In the world of hotel marketing, one important piece of data that is often overlooked is the booking window. The booking window is the time span between a guest making a reservation and their stay. For example, if someone books on the 1st for a stay on the 10th, their booking window is 9 days.Unders... More
In the digital age, guests' decisions about choosing a hotel don't just happen. They often conduct online research, compare prices, read reviews, and even check the hotel's official website. To understand this behavior, Google Analytics is one of the most important tools in a hotel marketing strateg... More