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Many hotels feel they have a website, but direct bookings remain minimal. They have traffic. Instagram is active. Ads are also running. But inquiries and reservations still come in mostly through OTAs. When this happens, the problem is often not traffic, but rather the website structure itself. This... More
Many hotels are still too focused on achieving high occupancy rates. However, in the hospitality business, full rooms don't necessarily translate to maximum profits. Therefore, there's one metric that hotel revenue managers almost always pay attention to: ADR. If you've worked in the hotel, villa, o... More
In recent years, the dormitory concept has become increasingly common in tourist cities, backpacker areas, and even digital nomad destinations like Bali. Not just cheap hostels for foreign travelers, many dormitories are now more modern, comfortable, and even have aesthetic designs, making them suit... More
Many hotels are already actively marketing, with Instagram accounts running, ads running, websites generating traffic, and even reels sometimes receiving high views. But strangely, bookings still feel stagnant. This situation is quite common in the hospitality industry. And usually the problem isn't... More
Partnering with Online Travel Agents (OTAs) like Booking.com and Agoda is a common strategy in the hospitality industry. OTAs help increase visibility, expand market reach, and generate bookings quickly.However, behind this convenience, there are various "hidden costs" that hotel owners often don't... More