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If you've ever wondered why your hotel or property doesn't appear on the first page of the Online Travel Agent (OTA )page, you're probably not alone. This question is most often asked by property owners. Usually, the answers to this question are quite diverse because each OTA channel has... Read More
Metasearch has become a growing trend in digital marketing in the hospitality industry. However, its existence is often misinterpreted with the existence of OTA (Online Travel Agent). In terms of features, metasearch and OTA have similarities. Both give users the ability to check availability, rates... Read More
In simple terms, a hotel booking engine is an application on hotel websites and social media pages to capture and process direct online bookings, currently many booking engines are available cloud-based, so there is no need for special installation on your device.The Booking Engine is your key t... Read More
Every hotelier would want to increase direct bookings or direct bookings on their hotel sites, sooner or later. If the hotel has a brand website, chances are, the hotel has already taken steps to get bookings from the brand website.However, most hotels try to rank on OTA, so all hotel promotions... Read More
Digital Marketing is one of the best ways to increase direct bookings and hotel awareness. However, most hotels do not have the ability to harness the power of digital marketing. This is due to limited resources and budget.If the hotel currently has a low conversion rate on the website, the perc... Read More