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The hotel industry in Bali continues to grow, but many hotels still rely on conventional marketing strategies. For 2026, what will separate successful hotels from mediocre ones will be their ability to implement creative, under-the-radar strategies. Here are some hotel marketing strategies that can... More
Bali is indeed a world-class tourist destination that never runs out of visitors. However, every hotel faces the challenges of the low season, when occupancy rates drop drastically. This is where hotel marketing plays a crucial role in maintaining a steady flow of guests. With the right marketing st... More
In the digital era, Online Travel Agents (OTAs) have become a key marketing channel for the hotel industry. From small hotels to large resorts, almost all properties rely on OTAs for visibility and bookings. However, many hotel owners still wonder: how exactly do OTA algorithms work to determine hot... More
In the world of hotel marketing, the term overbooking often appears. Overbooking is a condition where the number of room reservations received exceeds the actual availability of rooms. This problem can directly impact guest satisfaction, the hotel's reputation, and even potential financial losses.Wh... More
In the hospitality industry, sales and marketing are two crucial functions that determine a hotel's success in attracting guests, increasing occupancy rates, and maintaining business continuity. Without the right marketing strategy, hotels will struggle to compete amidst fierce competition, especial... More