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Hotel marketing is not just about running ads or posting room photos on Instagram. In an increasingly digital hospitality industry, hotels need to use multiple channels to reach potential guests, build trust, generate bookings, and maintain relationships with guests after their stay.From Google Sear... More

Today's hotel guests and potential guests do not always want to wait long for an answer. Questions such as “How much is a room for next week?”, “Can I check in early?”, or “Do you offer airport transfers?” can come up at any time, including outside business hours.This is where AI chatbots for hotels... More

For hotel, villa, and guest house owners and managers, a property's position on OTAs such as Booking.com, Agoda, or Expedia can have a significant impact on bookings. The easier it is for potential guests to find a hotel, the greater the opportunity to generate reservations.That’s why when a hotel’s... More

Ask almost any hotel or villa owner in Bali, and many will admit they were surprised the first time they looked at their monthly revenue report from an OTA. The rooms were fully booked, guests kept coming in, but why was the amount deposited into the bank account smaller than expected? That’s where... More

In hotel operations, there are many positions with different responsibilities. Two roles that are often considered the same are Hotel Manager and General Manager (GM).Both play an important role in ensuring that a hotel runs smoothly. However, their scope of work and responsibilities are actually qu... More