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Hotel overbooking occurs when the number of reservations exceeds the number of rooms available for a specific stay date. This situation can happen when multiple booking channels accept reservations for the same room, or when a hotel anticipates cancellations and guests who fail to arrive (no-shows).... More
For many hotels, Online Travel Agents (OTAs) remain an important source of bookings. Platforms such as Booking.com, Agoda, Expedia, and other OTAs help hotels reach potential guests who may not be familiar with their properties. However, simply having a listing on an OTA does not guarantee a steady... More
Many hotels consider ADR (Average Daily Rate) one of the key indicators of room sales performance. For example, a hotel’s average room rate is IDR 1,000,000 per night. At first glance, this may seem like a strong result.However, does the hotel actually receive IDR 1,000,000 for every room sold? Not... More
Appearing on the first page of an OTA does not happen simply because a hotel offers low prices or has plenty of rooms available. Behind OTA search results, various factors influence how a property is presented to potential guests.Booking.com, for example, identifies click-through rate (CTR), convers... More
Hotel marketing is not just about running ads or posting room photos on Instagram. In an increasingly digital hospitality industry, hotels need to use multiple channels to reach potential guests, build trust, generate bookings, and maintain relationships with guests after their stay.From Google Sear... More