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Appearing on the first page of an OTA does not happen simply because a hotel offers low prices or has plenty of rooms available. Behind OTA search results, various factors influence how a property is presented to potential guests.Booking.com, for example, identifies click-through rate (CTR), convers... More
Hotel marketing is not just about running ads or posting room photos on Instagram. In an increasingly digital hospitality industry, hotels need to use multiple channels to reach potential guests, build trust, generate bookings, and maintain relationships with guests after their stay.From Google Sear... More
Today's hotel guests and potential guests do not always want to wait long for an answer. Questions such as “How much is a room for next week?”, “Can I check in early?”, or “Do you offer airport transfers?” can come up at any time, including outside business hours.This is where AI chatbots for hotels... More
For hotel, villa, and guest house owners and managers, a property's position on OTAs such as Booking.com, Agoda, or Expedia can have a significant impact on bookings. The easier it is for potential guests to find a hotel, the greater the opportunity to generate reservations.That’s why when a hotel’s... More
Ask almost any hotel or villa owner in Bali, and many will admit they were surprised the first time they looked at their monthly revenue report from an OTA. The rooms were fully booked, guests kept coming in, but why was the amount deposited into the bank account smaller than expected? That’s where... More