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Many hotels are already actively marketing, with Instagram accounts running, ads running, websites generating traffic, and even reels sometimes receiving high views. But strangely, bookings still feel stagnant. This situation is quite common in the hospitality industry. And usually the problem isn't... More
Partnering with Online Travel Agents (OTAs) like Booking.com and Agoda is a common strategy in the hospitality industry. OTAs help increase visibility, expand market reach, and generate bookings quickly.However, behind this convenience, there are various "hidden costs" that hotel owners often don't... More
The hospitality industry in 2026 is no longer just about comfortable rooms, but also about how "smartly" your property appears on the screens of potential guests. Competition is increasingly fierce, and relying on walk-in guests or simply posting prices on OTAs (Online Travel Agents) is no longer en... More
In the hospitality industry, many still assume that marketing strategies for villas and hotels are the same. However, the approaches differ significantly, from guest attraction methods to sales channels and even the hotel's e-commerce strategy.If these strategies are generalized, the results are usu... More
Managing a hotel or villa isn't just about looking at the number of bookings. Many owners feel like their business is "running," but they don't really know whether its performance is healthy or stagnant.This is where understanding KPIs (Key Performance Indicators) is crucial. By regularly monitoring... More