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Amidst increasingly fierce competition in the hospitality industry, many hotels have begun increasing their investment in digital marketing to attract more guests. However, many hotels feel they have spent significant advertising budgets but still haven't achieved optimal results from direct booking... More
Many hotels think that if occupancy is high, business is running smoothly. However, this isn't necessarily the case. Some hotels are almost full every day, but profits remain slim. On the other hand, there are also properties with average occupancy, but their revenue is much healthier. The differenc... More
Many hotels feel they have a website, but direct bookings remain minimal. They have traffic. Instagram is active. Ads are also running. But inquiries and reservations still come in mostly through OTAs. When this happens, the problem is often not traffic, but rather the website structure itself. This... More
Many hotels are still too focused on achieving high occupancy rates. However, in the hospitality business, full rooms don't necessarily translate to maximum profits. Therefore, there's one metric that hotel revenue managers almost always pay attention to: ADR. If you've worked in the hotel, villa, o... More
In recent years, the dormitory concept has become increasingly common in tourist cities, backpacker areas, and even digital nomad destinations like Bali. Not just cheap hostels for foreign travelers, many dormitories are now more modern, comfortable, and even have aesthetic designs, making them suit... More