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In this increasingly competitive digital era, hotel marketing strategies are no longer just about brochures and billboards. The behavior of travelers aged 25–40 has changed: they search for hotels through Instagram, TikTok reviews, and online promotions. So, as a hotel owner or marketer, you must kn... More
In the world of hotel marketing, guest reviews significantly influence reputation and the decisions of potential guests. Especially in today's digital age, a single negative review that isn't handled well can spread widely and impact business performance. But don't worry, negative reviews can also b... More
In the world of hotel room distribution and accommodation, the terms dynamic rate and static rate are probably familiar. But do you really know which is more suitable for your B2B (business-to-business) strategy?Many hospitality businesses are still unsure about choosing between these two systems. M... More
Glamping, or glamorous camping, is no longer just a fleeting trend in the tourism world. In Bali, this concept is growing rapidly with the increasing interest of tourists seeking a stay experience close to nature while remaining comfortable and aesthetically pleasing. However, behind these promising... More
The concept of *glamping* is increasingly being heard, especially in emerging natural tourist destinations. However, it turns out, many people still misunderstand and think glamping is the same as regular camping. In fact, the two have quite striking differences, both in terms of facilities, experie... More