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In the hospitality industry, increasing occupancy rates and revenue is a top priority for every hotel. Two common strategies used to boost room sales are discounting and bundling. But which one is more effective? Let’s dive deeper into both approaches—and how platforms like EcommerceLoka... Read More
In today’s digital age, building brand awareness is one of the most crucial factors for hotels to attract more guests. With increasing competition in the hospitality industry, it's essential for hotels to use every available channel to stand out. One of the most effective tools for this pu... Read More
In today’s digital landscape, Online Travel Agencies (OTAs) such as Booking.com, Agoda, Expedia, and Traveloka have become vital marketing channels for hotels. These platforms offer global reach and the opportunity to attract guests from around the world.Yet despite the opportunities OTAs... Read More
The hospitality industry is rapidly evolving, and as we enter 2025, hotel e-commerce strategies are more critical than ever to stay ahead of the competition. With travelers increasingly relying on digital platforms to search and book accommodations, hotels must adopt innovative and data-driven appro... Read More
In the hospitality industry, your rate plan is one of the most critical factors influencing business success. As e-commerce and digital platforms evolve, hotel pricing strategies have become more complex—demanding deeper understanding and data-driven decision-making.A rate plan in the cont... Read More