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In today’s digital age, building brand awareness is one of the most crucial factors for hotels to attract more guests. With increasing competition in the hospitality industry, it's essential for hotels to use every available channel to stand out. One of the most effective tools for this pu... More
In today’s digital landscape, Online Travel Agencies (OTAs) such as Booking.com, Agoda, Expedia, and Traveloka have become vital marketing channels for hotels. These platforms offer global reach and the opportunity to attract guests from around the world.Yet despite the opportunities OTAs... More
The hospitality industry is rapidly evolving, and as we enter 2025, hotel e-commerce strategies are more critical than ever to stay ahead of the competition. With travelers increasingly relying on digital platforms to search and book accommodations, hotels must adopt innovative and data-driven appro... More
In the hospitality industry, your rate plan is one of the most critical factors influencing business success. As e-commerce and digital platforms evolve, hotel pricing strategies have become more complex—demanding deeper understanding and data-driven decision-making.A rate plan in the cont... More
In the hospitality industry, especially during peak seasons or major events, room pricing strategies play a critical role in maximizing hotel revenue. One proven method used by many hotels is the Minimum Length of Stay policy, commonly known as MLOS. But what exactly is MLOS, and how does it impact... More