In today's digital age, hotel guests aren't just looking for price and location, but also how your hotel appears online. That's why hotel marketing through content is so important. Creative content can help increase brand awareness, engagement, and even drive direct bookings.
However, many hotels are still unsure where to start. If you're one of them, don't worry. Here are some creative ideas you can try to strengthen your content strategy and boost the performance of your hotel ads.
1. Showcase the Experience, Not Just the Room
Instead of just uploading photos of empty rooms, try telling the story of the experience guests will have.
-Videos of guests enjoying a floating breakfast.
-Photos of honeymoon couples on the balcony with a sunset view.
-Short Reels showcasing activities around the hotel.
Experiential content is more emotional and makes potential guests feel, "I have to try this."
2. Tell Behind-the-Scenes Stories at the Hotel
People love to see the human side of a brand. You can create content about:
-Hotel staff preparing a room with meticulous attention to detail.
-Chefs preparing a special menu at the restaurant.
-Housekeeping tips that guests can use at home.
This type of content increases trust and makes the hotel brand feel closer to the audience.
3. User-Generated Content (UGC)
UGC is content created by guests. This strategy is very powerful because it feels more authentic.
-Repost guest photos on Instagram with their permission.
-Create a campaign with your hotel's specific hashtag.
-Encourage guests to leave short video reviews on TikTok.
In addition to enriching content, UGC can also be used in hotel advertising materials, making the ads feel more natural.
4. Education and Tips for Travelers
Don't just sell, but provide added value through educational content. For example:
-"5 Hidden Gems Near Your Hotel That Are a Must-Visit."
-"Packing Tips for a Vacation in Bali."
-"How to Choose a Hotel According to Your Budget & Needs."
This educational content makes your hotel account relevant to your audience and increases the chance of engagement.
5. Seasonal & Trending Content
Follow certain trends and moments to keep your hotel looking up-to-date.
-Special Valentine's Day content for couples.
-Staycation ideas for the long weekend.
-Special Nyepi or Christmas promotions.
Combine it with trending content formats like reels, light-hearted memes, or POV videos. This can make it easier for your hotel brand to get on the radar of new audiences.
6. Optimize for Hotel Ads
Creative content doesn't stop at Instagram or TikTok feeds. The best material can also be used for hotel ad campaigns. For example:
-Reels of guests having breakfast can be used as material for "Breakfast with a View" ads.
-UGC can be turned into testimonial ads.
-Educational content can be used for awareness ads with the CTA "Book Direct Now."
That way, every piece of content created has a larger purpose: supporting the overall hotel marketing strategy.
7. Collaborate with Digital Partners
Managing hotel content and advertising requires a well-thought-out strategy. Collaborating with partners like ecommerceloka can be a solution. An experienced team can help design content ideas, optimize distribution, and manage hotel ads more effectively.
Hotel content is more than just room photos and price lists. With creative ideas like showcasing guest experiences, behind-the-scenes content, UGC, and educational content, your hotel can appear more attractive to potential guests. Coupled with the right hotel advertising strategy, this content can have a real impact on increasing direct bookings.
If you want to focus more on operations, let a partner like ecommerceloka help manage your hotel's digital marketing. With the right content strategy, your hotel brand will be better known and consistently become a top choice for travelers.