In today’s digital age, building brand awareness is one of the most crucial factors for hotels to attract more guests. With increasing competition in the hospitality industry, it's essential for hotels to use every available channel to stand out. One of the most effective tools for this purpose is an OTA (Online Travel Agency).
OTAs not only help increase room occupancy, but they can also be powerful tools for growing your hotel’s brand visibility. Here are 4 simple steps to increase your hotel's brand awareness using OTA platforms:
1. Optimize Your Hotel Listing on OTA Platforms
The first step is to ensure your hotel profile on platforms like Booking.com, Agoda, or Expedia is professional, complete, and visually appealing. Key elements to include:
Detailed and engaging hotel description
High-resolution photos showcasing your rooms, amenities, and unique selling points
Clear and updated information on facilities, location, and policies
An optimized listing helps guests recognize and trust your brand at first glance, increasing the likelihood of bookings.
2. Use Promotional Features and Special Deals
Most OTAs offer promotional tools such as flash sales, discount bundles, or last-minute deals. These promotions are not only great for boosting bookings but also increase your brand exposure.
Examples include:
Discounted stay packages
Free extras like breakfast, late check-out, or airport transfers
When used strategically, promotions help your hotel name appear more frequently in searches—keeping your brand top of mind.
3. Build Reputation Through Positive Reviews
Guest reviews are one of the strongest forms of social proof and play a key role in building brand credibility and awareness.
Here’s how to make the most of reviews:
Deliver excellent service to encourage positive feedback
Politely ask guests to leave a review after check-out
Respond to all reviews—both good and bad—professionally and promptly
The more positive reviews your hotel receives, the more likely it is to be featured and recommended by OTA algorithms, increasing visibility.
4. Collaborate with OTAs for Special Campaigns
Many OTA platforms run destination-specific or seasonal marketing campaigns. Participating in these initiatives can significantly boost your hotel’s exposure to new audiences.
Examples of OTA-led campaigns include:
Holiday season specials
City or regional spotlights
Local event promotions
By joining these campaigns, your hotel is placed in high-traffic promotional areas of the platform, reaching travelers who may not have discovered you otherwise.
Partner with Ecommerceloka to Elevate Your Brand Online
Growing brand awareness through OTA platforms takes consistent effort, strategy, and time—resources many hotels don’t have readily available. That’s where Ecommerceloka comes in.
As a leading OTA hotel management service, Ecommerceloka helps properties:
Fully optimize listings across all major OTAs
Execute powerful promotional strategies
Improve review scores and online reputation
Manage ad campaigns to increase visibility and drive bookings
With a professional team and the latest e-commerce tools, ecommerceloka.com is ready to help you build a recognizable hotel brand and reach your business goals faster.
👉 Start growing your hotel’s brand today—contact Ecommerceloka and take the first step toward a stronger digital presence!