The hospitality industry in Bali is getting more competitive every year. From star-rated hotels to increasingly popular glamping in Bali, all are competing to appear optimally online. However, not all properties have a solid digital strategy. This is where hotel eCommerce services in Bali become very important.
If you feel that your hotel's performance is stagnant or bookings are getting quieter, you may need help from a professional team like ecommerceloka. Here are 10 clear signs that your hotel needs the help of an eCommerce team right now:
1. Online Bookings Are Quiet Even Though the Location is Strategic
Your hotel is in a tourist center or has a good view, but there are rarely any guests? Maybe the problem is not the location, but the digital strategy and online sales are not optimal.
2. Too Dependent on OTAs
If 90% of your guests come from OTAs like Booking.com or Agoda, that's a sign that you need an eCommerce service to help you build a more profitable direct booking strategy.
3. Hotel Website Is Not Mobile Friendly
Most tourists now browse and book via mobile phones. If your hotel website is slow, unresponsive, and has an outdated design, it's time to upgrade!
4. Never Optimizing Google Business Profile
Google is the main gateway for tourists to find properties such as hotels or glamping in Bali. If your GMB is quiet or not updated, you are missing out on potential big reservations.
5. Don't Know How to Increase Positive Reviews
Reviews are a hotel's digital assets. Without the right review management strategy, you will lose out to other properties that are more responsive to guest feedback.
6. Confused about Data Analysis from Channel Managers
OTA data, occupancy rates, ADR, and RevPAR are important. If you are confused about reading them or don't know what decisions to make, you need the help of a team that can help analyze and optimize everything.
7. Your Glamping is Not Known Even Though It's Unique
Glamping in Bali is currently trending. But if your property doesn't appear on the first page of Google or is quiet on OTA, that's a sign that you need a hotel eCommerce service in Bali that knows how to position your product properly.
8. Unsellable Photo and Description Content
Blurry photos, inadequate descriptions, and no storytelling? Don't expect guests to be interested in booking. The eCommerce team knows how to create visual and written content that sells, not just informs.
9. Out-of-date or unrelated social media to the hotel brand
Instagram and TikTok are the visual showcases of the hotel. But if you just post without direction and strategy, you're just wasting time. Need a professional touch? The solution is at ecommerceloka.
10. You've Tried Everything But Bookings Are Still the Same
This is the clearest sign. You've advertised, created content, but the results are stagnant? Maybe you need guidance from an eCommerce service team that has been proven to help hotels and villas upgrade their class online.
The competition in the tourism industry in Bali is getting tighter, and only hotels that are digitally ready will survive. Whether you run a small hotel, a luxury villa, or glamping in Bali, don't underestimate the importance of the right eCommerce strategy.
If you need a partner who understands the hospitality industry, understands the market, and is ready to help you optimize online sales, ecommerceloka is ready to be the solution!